Director of Digital Strategy

The Director of Digital Strategy leads the vision, strategy and performance of the organization’s digital ecosystem to support patient access, growth and brand engagement. Reporting to the Vice President of Marketing, this role is responsible for developing and executing a comprehensive digital strategy across web, intranet, mobile, search, social and emerging platforms.

This leader partners closely with marketing, clinical and operational teams to create seamless, user-centered digital experiences that make it easier for patients and families to find, access and engage with care while upholding brand standards and accelerating brand equity. The role blends strategic leadership, data-driven decision making and strong execution to drive measurable outcomes across the patient journey.

Job Duties & Responsibilities

• Define and lead the enterprise digital strategy aligned with growth, access, and engagement goals.
• Optimize the digital patient journey from awareness through access and ongoing care.
• Oversee website and digital platform strategy, governance, and performance.
• Lead digital acquisition efforts including SEO/SEM, paid media, social, and content marketing.
• Use data, analytics, and KPIs to measure performance and drive continuous optimization.
• Partner cross-functionally with clinical, IT, access, communications, and marketing teams.
• Improve digital conversion, including scheduling, navigation, and patient access pathways.
• Manage digital budgets, agencies, and vendor relationships.
• Establish digital standards, governance, and operational best practices.
• Ensure compliance with accessibility, privacy, and healthcare regulations.
• Lead innovation through emerging technologies including AI, personalization, and new platforms.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or related field required
  Master’s degree preferred
• 8+ years in digital strategy, digital marketing, or related roles
• 3+ years in leadership roles
• Healthcare, pediatric, or mission-driven experience preferred
   

Knowledge, Skills & Abilities

• Proven experience leading digital transformation and complex digital ecosystems
• Strong expertise in SEO/SEM, paid media, web strategy, analytics, and marketing technology
• Experience with CMS platforms, digital experience platforms, and analytics tools
• Ability to translate data into actionable insights and measurable outcomes
• Strong leadership, communication, and stakeholder management skills
• Strategic, analytical, and customer/patient-centric mindset
• Collaborative, adaptable, and results-oriented leader
• Experience in healthcare or consumer access strategy preferred

About Texas Children’s

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years. 

Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston; and Texas Children’s Hospital North Austin, the new state-of-the-art facility providing world-class pediatric and maternal care to Austin and Central Texas families. We have also created Texas Children’s Health Plan, the nation’s first HMO focused on children; Texas Children’s Pediatrics, the largest pediatric primary care network in the country; Texas Children’s Urgent Care clinics that specialize in after-hours care tailored specifically for children; and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation. 

 To join our community of 15,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.

 Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.