LyTorre is The Difference – in step with patients and families to build connections and trust.LyTorre is The Difference
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We are searching for a Senior Social Media Marketing Specialist -- someone who works well in a fast-paced setting. In this position, you will work with staff and patients to establish, maintain, and improve online communities and communication by leveraging established and emerging social media platforms. The overarching goals of this position will be to interact and acquire patients through positive interactions on social media platforms and the effective engagement of its customers while respecting patient confidentiality and ensuring internal compliance regarding privacy.
Remote Mondays and Fridays, in office Tuesday-Thursday.
Think you’ve got what it takes
Job Duties & Responsibilities
• Manage all aspects of online community management.
• Serves as the social media platform and market expert.
• Develop innovative strategic plans for leveraging social media to encourage content consumption, build brand awareness, drive traffic to web sites and foster successful online communities with patients and their families.
• Design and implement social media content strategy. Create and maintain fresh content that engages the online community about various online offerings.
• Works closely with web, marketing, philanthropy and public relations to ensure synergy of online and traditional communication channels.
• Brings passion to improving the patient experience through online community development and programs.
• Interfaces with internal stakeholders while servicing the needs of community members to bring the two constituencies together online.
• Executes proven practices to stimulate community development. This includes spearheading social media campaigns and adapting content specifically for each social network to yield more visibility.
• Works closely with public relations and internal communications teams to monitor social conversations during a crisis situation.
• Monitors and manages online communities as they evolve through detailed analysis.
• Ensures that customer/community requirements and related specifications are met.
• Establishes and helps enforce Social Media policies.
Skills & Requirements
• Required bachelor's degree with a preferred bachelor's degree in communications, Journalism, Public Relations, Marketing, Social Media or Digital Marketing
• Required 3 years’ Experience in online communication and development, including two years of experience in the online community development space.
• Preferred experience and knowledge of Twitter, Facebook, YouTube, WordPress, Google Analytics, and blogging. And understanding of the social media landscape and application of understanding to online channels. Experience with multimedia production such as video.
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