Manager of Employer Brand/Recruitment Marketing

Position: Manager of Employer Brand/Recruitment Marketing

Job ID: 402811

Location: US-TX-Houston

Department: HR-Communications

Talent Area: Professional - Non-Clinical

Full/Part Time: Full time

Regular/Temporary: Regular

Shift: 8am-5pm

About Texas Children's Hospital

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.

Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.

To join our community of 14,000+ dedicated team members, visit for career opportunities. You can also learn more about our amazing culture at

Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.


As a core member of the HR Communications team, The Manager of Employer Brand and Recruitment Marketing will drive the strategy and execution of our employer brand to both internal and external audiences. This role will also effectively manage the day-to-day activities of our recruitment marketing efforts, including overseeing the creation of exceptionally-composed content for candidates, marketing open positions to targeted audiences and attracting the best talent to Texas Children's.

Think you’ve got what it takes

Job Duties & Responsibilities

  • Ensures our employer brand is consistently delivered to Texas Children’s candidates and threaded through the employee lifecycle of current team members
  • Delivers our employer brand, content strategy and messaging across all managed channels, including internal, social media and digital outlets.
  • Distributes outstanding and creative content through internal opportunities, recruitment channels and events.
  • Drives employee and candidate experience through compelling storytelling and creating meaningful connections that foster positive brand sentiment
  • Develops recruitment marketing strategy that connect our values and goals with the needs and interests of our target employees.
  • Expands the Texas Children’s online presence on different employment sites, developing creative ways to draw prospective employees to our careers website and identify new recruitment opportunities through social media.
  • Draws from marketing experience to articulate differentiated employment positioning. Develops recruitment practices for target audiences, using both earned and paid tactics.
  • Experience working with a recruitment marketing agency to create targeting hiring campaigns.
  • Executes recruitment strategies through web activation, email distributions, social media promotions, and more.
  • Produces branded collateral to be used for recruitment efforts.
  • Develop and implement Search and PPC related campaigns, strategies and initiatives
  • Tracks results and continuously seeks improvement opportunities based on key performances indicators
  • Experience developing a digital marketing strategy (web site development, SEO, SEM, etc.)
  • Experience managing social media campaigns across all channels (LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok

Skills & Requirements

  • Being fully vaccinated against COVID-19, including any booster dose(s) of the COVID-19 vaccine recommended by the Centers for Disease Control when eligible, is required for all employees at Texas Children’s unless approved for a medical or religious exemption
  • Bachelor's Degree required
  • Preferred degree in Journalism, communications, marketing, public relations, mass communications, English or related field
  • 5 years of Progressively responsible experience, including communications or news team management experience required 

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