Marketing Manager - Health Plan

Position: Marketing Manager - Health Plan

Job ID: 160241

Location: US-TX-Houston

Department: Corporate Marketing

Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

Shift: 8a - 5p

About Texas Children's Hospital

The Texas Children’s Hospital system is the largest pediatric integrated care system and is an industry leader in pediatric population health.    Founded in 1996, Texas Children’s Health Plan is the nation's first health maintenance organization (HMO) created just for children and pregnant women.   We are an Integrated Community System providing holistic care that empowers families to live healthier lives.    Texas Children's Health Plan is also the largest combined STAR/CHIP Managed Care Organization in the Harris County service area.  Currently, the Health Plan serves more than 450,000 members across three state territories (Harris, Jefferson, North East), who receive care from our network of more than 1,100 primary care physicians, 3,200 specialists, and 70 hospitals.   To join our community of 13,000 dedicated team members, visit for career opportunities. You can also learn more about our amazing culture at  


We are searching for a Marketing Manager -- someone who works well in a fast-paced setting. In this position, you will increase awareness, consideration, and preference for the organization among providers, CHIP, and Medicaid members and potential members. You will also manage the development and implementation of strategic, impact-oriented, professional and community marketing communication campaigns designed to help achieve specific goals. 


Think you’ve got what it takes? 


Responsibilities :

  • Develops strategic professional event marketing and communication plans to drive definable business impact for in all markets 
  • Represents Marketing and Communications and Community Marketing to the institution as a resource for achieving strategic goals and objectives 
  • Manages the communication of marketing deliverables and execution of such programs as health fairs, member events and strategic Health Plan goals 
  • Provides ongoing mentoring, coaching, and development of employees 
  • Assists in the development of the annual market planning, vendor negotiations, and communication plan and sponsorship execution and implementation 
  • Manages the in-house project management tracking system. Ensures that all projects are delivered on time and on budget 
  • Supports director with target market insights and media message placement evaluation


  • Being fully vaccinated against COVID-19 is required for all employees unless approved for a medical or religious exemption 
  • Bachelor’s degree required 
  • 3 years marketing experience required 
  • Management experience preferred 
  • Bilingual in English and Spanish preferred 
  • Knowledge of US Hispanic market segment preferred 

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