Social Media Marketing Specialist -Health Plan

Position: Social Media Marketing Specialist -Health Plan

Job ID: 156936

Location: US-TX-Houston

Department: Corporate Marketing

Talent Area: Professional - Non-Clinical

Full/Part Time: Full-Time

Regular/Temporary: Regular

Shift: 8a - 5p

About Texas Children's Hospital

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.   Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.   To join our community of 14,000+ dedicated team members, visit for career opportunities. You can also learn more about our amazing culture at   Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.


We are searching for a Social Media Marketing Specialist -- someone who works well in a fast-paced setting. In this position, you will lead in planning, monitoring, and advancing the organization’s online presence as it relates to patient experiences. This role must display strong analytical skills and ability to leverage insights to improve metrics through testing and new initiatives.


Think you’ve got what it takes?

Responsibilities :

  • Develop innovative strategic plans for leveraging social media to encourage content consumption, build brand awareness, drive traffic to web sites, and foster successful online communities with patients and their families
  • Works closely with web content, marketing, development. and media relations to ensure synergy of online and traditional communication channels
  • Responds to incoming messages and online reviews in real-time, in English and Spanish. Report daily, weekly, and monthly on messages, reviews and comments received. Work to resolve complaints and trend spot based on customer feedback
  • Monitors and manages online communities as they evolve through detailed analysis
  • Monitors and moderates all online interactions and conversations and responds when necessary. Develops and cultivates loyalty among community members by engaging in dialogue and monitoring customer issues
  • Develops social media guidelines, content strategies, and best practices
  • Works with IS and Risk Management to monitor and enforce social media guidelines


Being fully vaccinated against COVID-19, including any booster dose(s) of the COVID-19 vaccine recommended by the Centers for Disease Control when eligible, is required for all employees at Texas Children’s, unless approved for a medical or religious exemption

  • Bachelor’s degree in Communication, Journalism, Public Relations, Marketing, Social Media, Digital Marketing, Spanish or other business field of study required
  • An assessment of proficiency in oral and written English and Spanish is required and will be evaluated prior to hire. Advanced proficiency must be demonstrated in the Health Care Interpreter Assessment
  • 3 years social media marketing experience required
  • 2 years writing and editing experience required
  • 2 years online community development preferred

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